Hire or Acquire?

There are countless examples of companies failing to achieve their objectives by merely throwing sales staff at a new market. Europe, the Americas and the APAC region can all create challenges related to business development. When a company’s new sales …

Adapting to change can save your ass(ets)

Many years ago I used to work as a BDM selling localization services. One night I was driving back to Budapest from a client visit in one of the countries in my European territory. With a tough week behind I …